LSG

At LSG Insurance, we specialize in creating tailored insurance solutions for wealth management needs across borders.
COMPANY OVERVIEW
LSG Insurance Pte Ltd. (formerly Lombard International Singapore Pte. Ltd.), is a leading financial advisory company that specializes in providing bespoke life insurance solutions to High Net Worth (“HNW”) individuals and their families. Established 2015 in Singapore, we were a Blackstone Portfolio company until our acquisition by MHK Insurance Services Ltd. in February 2023.
We are dedicated to delivering exceptional service and results, as we continue to provide personalized advice and customized insurance solutions for our clients. With our extensive industry expertise, we remain committed to our goal of providing the best possible service to our clients.
OUR MISSION
LSG Insurance is driven by a passion for customer service that places strong emphasis on reliability. Our team of experienced professionals is committed to helping clients achieve their financial objectives and secure their legacies. By exceeding customer expectations with bespoke wealth and succession planning solutions, we aim to become the leading provider of these services in Asia. To achieve this goal, LSG Insurance remains dedicated to innovation and adaptability.
OUR
APPROACH
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Focus on Asia
Based in Singapore, the financial hub of Asia, LSG Insurance has a strong focus on providing exceptional service to our High Net Worth (“HNW”) clients in the region. Our team of professionals has in-depth knowledge of the local market and language proficiency to ensure that our clients receive the best possible service.
In addition to our local expertise, we also partner with international insurance providers in other regions. This allows our clients to access global solutions for their wealth and succession planning needs.
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Customized Solutions
LSG Insurance specializes in offering tailored insurance solutions for HNW clients. We provide a wide range of products and services that cater to your unique needs, including tax planning, wealth planning, and estate planning.
Our one-stop service is designed to streamline the insurance process and make it as hassle-free as possible for our clients. We take pride in offering personalized solutions that are tailored to your specific requirements.
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Enhanced Services
With our team primarily based in Singapore, we ensure that effective communication is a top priority, allowing us to promptly acknowledge all enquiries without delay.
We value your time and understand the importance of providing efficient and seamless service. Our commitment to providing enhanced services ensures that your needs are met with the utmost care and attention to detail.

Solutions
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Whole Life Insurance
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Universal Life Insurance
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Variable Universal Life Insurance
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Whole Life Saving Insurance
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Indexed Universal Life Insurance
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Private Placement Life Insurance
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Term Life Insurance
OUR PEOPLE

Jennifer Lin
Chief Executive Officer
Jennifer joined Miller Hong Kong (later MHK insurance services ) as Director and General Manager in 2009. She led the team to build up a portfolio of business in Greater China and Asia and established various kinds of cooperative relationship with clients. Before joining Miller, she was Treaty Underwriter at Swiss Re for Southeast Asia region. She was also the former Deputy General Manager at HSBC (Asia-Pacific), responsible for Asia-Pacific reinsurance broking business.

Cherie Tan
Chief Corporate Development Officer
Cherie is a highly accomplished insurance and wealth structuring leader with over 30 years of experience in the financial services and life insurance industry, driving growth, transformation, and strategic expansion across life insurance, UHNW solutions, and cross-border advisory markets. Widely recognized for pioneering PPLI planning concepts in Asia, and having held senior executive roles at Swiss Life, Lombard, and Utmost International, she combines deep technical expertise with strong commercial acumen and operational leadership.
Her experience spans executive management, distribution strategy, post-M&A integration, and the scaling of high-performing businesses across culturally diverse markets. Having led complex organizations and transformation initiatives within globally respected insurers, she brings a rare combination of strategic vision, governance discipline, client-centric innovation, and execution excellence.

Victor Chen
Director
With over 20 years of experience in the wealth management industry, Victor has established himself as a leading expert in the Greater China space. Prior to joining Lombard International Asia, he held various senior positions in leading private banks such as HSBC, BNP Paribas, ICBC, and CMB, where he gained a deep understanding of both onshore and offshore wealth planning tools in China.
Victor's extensive knowledge and experience allow him to provide comprehensive solutions to High Net Worth (“HNW”) and Ultra HNW clients. He is known for his ability to understand their unique needs and preferences and to provide tailored solutions that meet their specific requirements. Fluent in both Mandarin and English, Victor is a skilled communicator and has built strong relationships with clients and partners throughout his career.

Susan Han
Director
Originally from China, Susan has been based in Singapore for over 10 years. She holds a Master's Degree from the prestigious University of Southampton in the UK and has accumulated 7 years of working experience in leading MNCs such as Singapore Airlines and DHL before transitioning to the insurance industry.
Susan's expertise in the Greater China market and her focus on High Net Worth (“HNW”) clients has made her a valuable addition to LSG Insurance. Prior to joining the company, she gained experience at China Life Singapore, where she honed her skills in understanding the unique needs and preferences of clients in the region.
As a native Chinese speaker and fluent in English, Susan is skilled at communicating with clients from diverse backgrounds and cultures. Her ability to build strong relationships with clients and partners has earned her a reputation as a trusted advisor and advocate for her clients.

Leopold Yan
Director
Leopold Yan is a dynamic professional with a richly diverse background that spans across multiple countries. Born in China and raised in Singapore, he cultivated a deep appreciation for cultural diversity from a young age.
Leopold embarked on his academic journey in the United Kingdom, where he completed his undergraduate studies at the University of Sheffield before furthering his education with a Master's degree from King's College London. With a solid foundation in compliance, Leopold has honed his skills in ensuring regulatory adherence and ethical practices.
His expertise in this field has recently led him to transition into the insurance industry, where he specializes in crafting customized solutions to meet the unique needs of his clients.

Daphne Chan
Director
With over 20 years of experience in the insurance and financial services industry, Daphne Chan has built a distinguished career spanning banking, wealth advisory, and international insurance consulting. She previously held wealth planning roles at Citibank and UOB Private Bank, and later led a team of high-net-worth consultants at AIA International Wealth, prior to joining LSG as an international broker in 2025.
An alumna of Hwa Chong Institution and the National University of Singapore, Daphne is fluent in English, Mandarin, and Cantonese, with extensive experience serving clients across Southeast Asia and North Asia markets.
Daphne holds the Chartered Financial Consultant (ChFC) designation, a Diploma in International Trust Management, and a Certificate in Family Office (Greater China). Her expertise lies in wealth structuring, legacy planning, international insurance solutions, and advising high-net-worth families across generations.

Petri Grönberg
Consultant
Petri is an international tax lawyer with more than 25 years of experience in international tax and wealth planning. He has worked with top firms such as PwC, EY, and independent law firms, providing tax and cross-border strategies, succession planning, and other related services to Ultra High Net Worth (“HNW”) family-owned businesses. As one of the world's foremost experts in Private Placement Life Insurance (PPLI), Petri has successfully helped numerous Ultra HNW families and their companies plan their legacies and achieve their wealth management goals.
Prior to joining LSG Insurance, he founded and led a successful tax and wealth planning firm in Europe for 15 years, personally advising hundreds of clients on the use of PPLI structures worth several billion euros. Fluent in English and Finnish, Petri is a valuable addition to the LSG team.
